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Electra

BORN ON THE BEACH.

Raised on a steady diet of sunshine and sandy feet. We Eventually made our way into the city to expand our horizons. Because life is about experiences. Exploring your world, hitting your favorite spots and finding new ones. We believe there's no better way to do that than on two wheels. Preferably two wheels with a little attitude, a lot of style and an obsessive attention to detail.

Electra Townie Go! 8i
$2,599.99
Power when you need. Pedals when you don’t. Townie® Go! is a battery-powered, pedal assist bike that lets you ride like the wind without breaking a sweat. The ninja quiet Bosch Performance System offers four levels of power support from Eco to Turbo mode, allowing you to flatten hills and shorten commutes depending on how much leg work you’re willing to put in. Multi-gear functionality lets you control output and battery life. And of course, it looks as awesome as it rides. The comfort of Townie’s Flat Foot Technology® frame combined a lower center of gravity and balloon tires, provides an upright and smooth ride that makes it impossible not to smile when riding a Townie Go!. So get on and Go! Pedal less. Do more. - Lightweight 6061-T6 aluminum frame - Bosch Performance electric-assist system with 250W mid-frame motor - Lithium-ion battery 11Ah/400wh, 36V - 4 mode levels of support: Eco, Tour, Sport and Turbo - Distance: 20-100 miles / 40-120 km depending on your mode and terrain - Charge time: 1.5 hours to 50%, 3.5 to 100% - Maximum assisted speed: 20 mph / Europe: 25 km/h - Battery life: 2 year warranty - Shimano Nexus 8-speed internal gear hub and twist shift - Shimano Nexus eBike approved roller brakes w/cooling fins - Schwalbe Fat Frank 26”x 2.35” tires - Painted alloy fenders - Painted rims - Front and rear led lighting - Frame lock keyed to match battery lock - Alloy rear rack
Electra Townie Go! 8i Step-Thru
$2,599.99
Power when you need. Pedals when you don’t. Townie® Go! is a battery-powered, pedal assist bike that lets you ride like the wind without breaking a sweat. The ninja quiet Bosch Performance System offers four levels of power support from Eco to Turbo mode, allowing you to flatten hills and shorten commutes depending on how much leg work you’re willing to put in. Multi-gear functionality lets you control output and battery life. And of course, it looks as awesome as it rides. The comfort of Townie’s Flat Foot Technology frame combined a lower center of gravity and balloon tires, provides an upright and smooth ride that makes it impossible not to smile when riding a Townie Go!. So get on and Go! Pedal less. Do more. - Lightweight 6061-T6 aluminum frame - Bosch Performance electric-assist system with 250W mid-frame motor - Lithium-ion battery 11Ah/400wh, 36V - 4 mode levels of support: Eco, Tour, Sport and Turbo - Distance: 20-100 miles / 40-120 km depending on your mode and terrain - Charge time: 1.5 hours to 50%, 3.5 to 100% - Maximum assisted speed: 20 mph / Europe: 25 km/h - Battery life: 2 year warranty - Shimano Nexus 8-speed internal gear hub and twist shift - Shimano Nexus eBike approved roller brakes w/cooling fins - Schwalbe Fat Frank 26”x 2.35” tires - Painted alloy fenders - Painted rims - Front and rear led lighting - Frame lock keyed to match battery lock - Alloy rear rack
Electra Daisy 3i - Women's
$649.99 $709.99 8% Savings
Electra's Daisy 3i boasts a summer-loving, light-hearted style that's perfect for a smile any time of year. Its artistic aluminum frame has a relaxed, upright riding position to carry you across town in stylish comfort and there are even three gears and a simple coaster brake to make the hills easier. And, you'll love the plush seat, spacious handlebars, and stylish fenders and chainguard, not to mention the cool bell.
Electra Townie Original 7D
$489.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires
Electra Townie Original 7D Ladies'
$489.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology®, the Townie® 7D is the best-selling bike in the U.S. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires
Electra Cruiser 7D
$319.99 $340.00 6% Savings
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Classic steel frame - Shimano tx-35 7-speed w/megarange 14-34t gearing - Shimano revo twist shifter - Alloy rims - Stainless steel spokes - 26”x 2.125 ” classic knobby tires
Electra Cruiser 7D Ladies'
$319.99 $340.00 6% Savings
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Classic steel frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy rims - Stainless steel spokes - 26”x 2.125” classic knobby tires
Electra Cruiser 7D Tall
$319.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Classic steel frame - Shimano tx-35 7-speed w/megarange 14-34t gearing - Shimano revo twist shifter - Alloy rims - Stainless steel spokes - 26”x 2.125 ” classic knobby tires
Electra Cruiser 1 Ladies'
$249.99 - $290.00 $290.00 Up To 14% Savings
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Classic steel frame - Single-speed w/coaster brake - Alloy rims - Stainless steel spokes - 26”x 2.125 ” classic knobby tires
Electra Cruiser Aluminum Fenders
$49.99
Wet weather is no worry when you've got Electra's Cruiser Essential Aluminum Fenders. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.
Electra Cruiser Classic Rack
$49.99
Add more utility to your Electra Cruiser with the Cruiser Classic Rack. This aluminum rear rack features a sturdy design and attaches quickly and easily so you can bring along nearly anything your heart desires.
Electra Townie Original Aluminum Fenders
$49.99
A pair of Electra's Townie Aluminum Fenders on your ride will let you pedal even in less-than-ideal conditions. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.
Electra Women's Cruiser Classic Rack
$49.99
Add more utility to your Electra Cruiser with the Cruiser Classic Rack. This aluminum rear rack features a sturdy design and attaches quickly and easily so you can bring along nearly anything your heart desires.
Electra Basket Liner
$19.99
Customize your bicycle with one of Electra's colorful Basket Liners. These durable liners are compatible with all Electra baskets and most standard-size baskets (baskets sold separately). Electra doubles the fun by using reversible fabric with patterned and solid-printed sides. And, the handy zip pocket cleverly doubles as a stuff sack and turns your Basket Liner into a small take-along bag.
Electra Cherie Grips
$19.99
You'll hold Electra's Cherie Grips dear to your heart once you get them mounted on your handlebars. These hand-pleasers feature pink stitching on black material to create an eye-catching addition to your already unique ride.
Electra Daisy Grips
$19.99
Channel your inner flower child with Electra's Daisy Grips. With their cheerful colors and stitched details, the Daisy Grips are sure to brighten your day with their unique appearance and casual comfort. And, they're easy to install, which means you can start enjoying the soft squish of these grips immediately!
Electra Ergo Grips
$19.99
Electra's Ergo Grips feature supportive curves and cool stitching. With these stylish grips on your favorite rig, your hands will stay comfortable all ride long.
Electra Rat Rod Grips
$19.99
With their roaring flames and stitched details, Electra's Rat Rod Flame Grips make any ride look wicked fast. And of course they're comfortable enough to meet the demands of any speed demon.
Electra Sugar Skulls Grips
$19.99
Make no bones about it: your ride will feel smoother and more fun when you mount Electra's Sugar Skulls Grips to your handlebars. With slick graphics and durable materials, these hand-pleasers mounted on your daily ride mean style on top of function so you're always ready to roll through town or hit the local urban trail.
Electra Genuine Leather Streamers
$15.99
Electra's motorcycle-inspired Genuine Leather Streamers add road warrior style to any ride. Simply slip these stylish streamers into the end of your grips and set out on the open road.
Electra Hand-Stitched Grips
$14.99
Add some classic style to your favorite rig with Electra's Hand-Stitched Grips. You'll love their stylish hand stitching and long-lasting comfort.
Electra Women's Daisy Stripe Knee Socks
$13.77 $19.99 31% Savings
Cute, comfy and durable, Electra's Daisy Stripe Knee Socks will serve you well on and off the bike. These stylish high socks are made from a blend of 59% CoolMax EcoMade, 26% nylon, 12% Lycra and 3% elastic for breathability, moisture transfer and a great fit.
Electra Domed Ringer Bell
$9.99 - $11.99 $11.99 Up To 17% Savings
The best thing to happen to handlebars since grips. - Easy to push lever creates friendly ringing sound - Fits standard bicycle handlebar - Includes attachment hardware
Electra Aluminum Dome Bell
$8.99
Electra's Aluminum Dome Bell is a classic accessory that complements bikes of any vintage. This stylish, shiny bell has a pleasant ring and it simply clamps onto your handlebars for easy installation.
Electra Bubble Valve Caps Daisy
$8.99
Electra's Bubble Valve Caps are perfect for anyone who wants to customize their sweet ride down to the last detail. Simply screw onto any Schrader valve, step back and admire your awesome wheels.
Electra Bubble Valve Caps Eight Ball
$8.99
Electra's Bubble Valve Caps are perfect for anyone who wants to customize their sweet ride down to the last detail. Simply screw onto any Schrader valve, step back and admire your awesome wheels.
Electra Bubble Valve Caps Hawaii
$8.99
Electra's Bubble Valve Caps are perfect for anyone who wants to customize their sweet ride down to the last detail. Simply screw onto any Schrader valve, step back and admire your awesome wheels.
Electra Bubble Valve Caps Night Owl
$8.99
Electra's Bubble Valve Caps are perfect for anyone who wants to customize their sweet ride down to the last detail. Simply screw onto any Schrader valve, step back and admire your awesome wheels.
Electra Bubble Valve Caps Om
$8.99
Electra's Bubble Valve Caps are perfect for anyone who wants to customize their sweet ride down to the last detail. Simply screw onto any Schrader valve, step back and admire your awesome wheels.
Electra Bubble Valve Caps Sugar Skulls
$8.99
Electra's Bubble Valve Caps are perfect for anyone who wants to customize their sweet ride down to the last detail. Simply screw onto any Schrader valve, step back and admire your awesome wheels.
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